Professional Summary
Strategic Product Leader with over a decade of experience driving product innovation, growth, and usability across diverse sectors, including SaaS, AI, and eCommerce. As a former Director of Product and agency founder, I specialize in translating ambitious business goals into scalable, user-centered solutions that maximize engagement, retention, and revenue.
I have successfully led high-impact product roadmaps and UX transformations that have secured multimillion-dollar funding and scaled platforms in Finance, Health, and Automotive. My expertise spans product strategy, user experience design, accessibility, and cross-functional leadership—delivering products that consistently exceed user expectations and create lasting business value.
Skills & Tools
- Core Competencies: Product Strategy, UX Design, Accessibility, Product Roadmaps, User Research
- Design & Development Tools: Proficient in Figma and industry-standard UX/UI tools
- Leadership: Experienced in Agile methodologies, cross-functional teamwork, and guiding teams toward strategic, high-impact solutions
Beyond the Screen
I’m committed to staying at the forefront of design and innovation, actively engaging with the design community, mentoring emerging designers, and embracing new tools and techniques. This commitment to continuous learning ensures that my approach remains fresh, adaptable, and aligned with evolving industry standards.
Approach
Startup-Centric Product Design
With over three years of experience working exclusively with high-growth startups, I’ve guided projects with valuations from $100K to $200M. My involvement spans from ground-up product launches to transforming existing solutions into robust 2.0 versions. Working in fast-paced, high-stakes environments has sharpened my ability to drive innovation and create impactful, market-ready products. This immersion in startup culture has given me a unique perspective on balancing rapid iteration with strategic foresight, ensuring each product is positioned for success.
Strategic Vision Aligned with Business Goals
My approach to product design is fundamentally rooted in aligning user needs with overarching business objectives. By focusing on these dual priorities, I create products that not only engage users but also drive long-term brand value. Leveraging a best-practices approach grounded in design thinking, I ensure that each decision strengthens both user experience and brand identity. This strategic mindset enables me to deliver products that elevate customer engagement while positioning the brand to lead in a competitive market.
Diverse Experience Across Multiple Verticals
Having worked across a variety of industries—including Automotive, Luxury Goods, Data, Finance, Crisis Management, Health, Sports, Entertainment, Insurance, and Food—I bring a wealth of cross-disciplinary insights to each project. Each sector presents unique challenges and opportunities, and this diverse background allows me to adapt quickly, implementing solutions that are both innovative and tailored to specific market demands. This versatility has been key in helping me address complex product needs with creativity and precision.
Human-Centered Design Philosophy
Building Loyalty and Driving Growth
Leading with Innovation and Impact
At the core of my design philosophy is a commitment to creating products that resonate deeply with users. I prioritize empathy and user-centered insights to build experiences that are not only functional but also intuitive and meaningful. This people-first approach, paired with data-driven insights, ensures that our solutions address real-world challenges and foster a genuine connection between the user and the brand. My goal is to craft products that enrich users’ lives while building brand loyalty.
Leading with Innovation and Impact
Building Loyalty and Driving Growth
Leading with Innovation and Impact
As a leader, I am dedicated to pushing the boundaries of what is possible in digital product design. By championing an integrated approach that balances business objectives with user experience, I drive teams to develop solutions that exceed expectations. My mission is not only to meet industry standards but to set new ones—delivering products that redefine user satisfaction and brand success. Through thoughtful leadership, I guide projects to make a lasting impact on both the market and the communities we serve.
Building Loyalty and Driving Growth
Building Loyalty and Driving Growth
Building Loyalty and Driving Growth
Ultimately, my approach is centered on creating products that build loyalty and drive sustained growth. By fusing empathy, strategic vision, and best-in-class practices, I ensure that each product I work on enhances the brand’s story and strengthens its position in the market. This holistic approach allows me to deliver solutions that are impactful, scalable, and aligned with both immediate needs and long-term objectives.
Brands I've had the privilege to work on
